Best analysis Essay Example | Topics and Well Written Essays - 750 words

Best analysis - Essay Example Jahdi and Acikdilli (2009) note that Australia ranked third worldwide in terms of political stability. The Australian Government has set aside a very strong business policy known as the Gillard Government Trade Policy Statement. According to Jahdi and Acikdilli (2009), it has a central theme of ‘Trading our way to more jobs and prosperity.’ This set out various guiding principles. These were separation, non-discrimination, unilateralism, transparency and indivisibility. Since its inception, Australia has improved its trade intensity from 28% to 40%. Australia has a very strong GDP growth which expanded by 0.4% in the fourth quarter of 2011. There is low business risk and the interest rates are very stable. The inflation rates are very low at 1.60 in 2012. Imports were also seen to be on the rise; in February 2012, imports were worth 24,905 million AUD. In a research carried out by the Melbourne Institute, the index for consumer sentiments fell by 1.6% in April to 94.5%. One of the components measured in this research was the buying conditions of major household items. Business confidence surveys provide useful tips about the current economic conditions. According to the Australian Bank monthly survey, business confidence improved from 3 in March 2012 to 4 in April 2012. Australia had a population of 22.5 million by March 2011, which was an increase of 1.4% from the previous year (Charter and Polosnky 2011, pp 5-9). There were 11.12 million males in comparison to 11.21 million females. The median age was 36.8 years. This shows there is an already existing market for Garnier products. The media in Australia will play a very vital role in propelling the sales and marketing of Garnier. There are various radio stations, TV channel, news papers, magazines, the Internet and other avenues that are already established and reach out to the general population. The levels of technology in Australia are at an advanced stage. This means the best

MKT DB1 Essay Example | Topics and Well Written Essays - 500 words

MKT DB1 - Essay Example One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers and potential customers know about the product. Helping customers is one of the major roles of a marketer in today’s business. In this regard, a marketer ensures that the existing and potential customers of the organization understand the product they are buying by demonstrating to them why they need to buy the product. It starts by identifying the needs of these customers and developing a marketing strategy that is most suitable in meeting the needs and wants of these customers. To be able to meet the needs of these customers, a marketer must come up with an appropriate marketing mix. This entails developing products to satisfy their needs, charge the right price, makes goods available at the right place and use promotion as a means of making known the existence of the products. For instance, the marketer must ensure that the company’s products meet the needs of the customers. This implies that the marketer must ensure that the product offered to the customers is of the right quality, quantity and branding as this will make customers identify with the product and the business easily (Pride and Ferrell, 2006). Promotion is another element of the marketing mix that marketers may use to create an awareness of the company’s products to its customers. For customers who can be reached directly through face to face communication, it will be very advisable that the marketer does this as this gives an opportunity to explain to the customers every aspect of the company’s product, location of the company and the reasons why they should purchase the products(Pride and Ferrell, 2006). Branding is also a marketing tool use in marketing products. This is because branding creates a distinctive image and